branding — Cultural Trends and Observations — ULTRA CREATIVE, INC.

Posts tagged branding

The SuperZoo Experience

The SuperZoo Experience

Dave AlexanderSeptember 13, 2022packaging, package design, design, branding, pet, pet wellness, dog, pet technology

Discussion: Joy in the aisle

JoEllen M. DavisAugust 17, 2022packaging forms, packaging, joy, package design, design, grocery store, brand personality, Brand Identity, branding

Joy in the aisle

JoEllen M. DavisJune 29, 2022packaging forms, packaging, joy, package design, design, grocery store, brand personality, Brand Identity, branding

Redefining Aging

Redefining Aging

Consumers, Strategy, TrendJulia RanconeOctober 9, 2019age, aging, steroetypes, branding, design, longevity economy, marketing

Branding from the Ground Up

Branding, Consumers, Design, StrategyShane BreaultSeptember 24, 2019branding, naming, brandmark, assets, asset guide, brand personality, tone and voice

Differentiated Brand Positioning

Food, Strategy, TrendJulia RanconeAugust 12, 2019positioning, strategy, insights, food brands, branding, point of difference

Sustainable Packaging Coalition Takeaways

Trend, Design, BrandingJoEllen M. DavisJuly 18, 2019logo, logo design, brand takeover, branding, design

I Said, “MAKE THE LOGO BIGGER!”

Trend, Design, BrandingBen AlpertMay 29, 2019logo, logo design, brand takeover, branding, design

When High Design Doesn’t Align

When High Design Doesn’t Align

Design, StrategyJulia RanconeAugust 8, 2017packaging, design, high design, premium packaging, branding, value, everyday essentials

Using Archetypes in Package Design

StrategyJulia RanconeJune 14, 2016archetypes, branding, The Dieline, visual strategy, voice and tone, brand personality