Sonic the Hedgehog Cereal

Packaging Design & Engagement

Sonic may be the world’s fastest hedgehog, but we wanted to encourage fans to slow down and enjoy our designs for the new Sonic cereal and fruit snacks. For the cereal back panel, we turned things sideways (literally) with a recreation of a famous level from the original Sonic games challenging fans to see how fast they can find all 100 of Sonic’s gold rings.