Go-GURT Sno-GURT

Package Redesign

Ultra has partnered with Go-GURT for more than 20 years, continuously bringing promotional news and kid fun to the yogurt aisle. After a recent redesign of the package to better highlight licensing partners with a focus on growing the business, we developed Sno-GURT, a limited-edition package for retail and e-commerce with winter sport themed custom tube illustrations. Sno-GURT launched in the lead up to the Winter Olympics and included a partnership with fan favorite Chloe Kim and an offer for a Kim-inspired finger snowboard with purchase. The combination of Kim’s popularity and the impactful shelf presence of the new package helped drive a double-digit volume increase for Go-GURT.