Nature Valley America 250

Celebrating America's National Parks with Limited Edition packaging.

Nature Valley partnered with Ultra to develop a series of limited edition packaging to celebrate America’s 250th anniversary. As a brand deeply rooted in nature and a proud partner of the National Parks Foundation, celebrating the history and majesty of our abundant natural parks was the perfect fit. We created a series of new illustrations inspired by WPA posters from the late 30’s and early 40’s to be featured on Nature Valley packages, which we also adapted for use on the bar wrappers. These limited-edition designs creates a system that maintains shopability while commemorating one of our nation’s greatest achievements.