A brand refresh and packaging redesign for a premium
dried meat snack.


In the rapidly evolving snack meat category, Matador found itself among an expanding field of competitors and wanted to maximize its current brand equities and push them to a level of refinement and craft that conveyed the premium quality of their meat snacks. We delivered a wall-to-wall brand mark complete with a new bull in a new pose that’s more intrepid and less aggressive, but all swagger.