Lucky Charms Candy Land

Board Game Design

We counted ourselves extremely lucky to be asked to work on this partnership between Lucky Charms and Hasbro. As the go-to design team for Lucky Charms packaging and gamification, the two brands asked us to reimagine Candy Land as a journey through Lucky’s Magic Forest. We illustrated the game board, designed the packaging, rewrote the rules in the Lucky Charms Tone of Voice and helped tweak the game play to better fit into Lucky’s world. It was a “magical” experience for all of us.