Hershey’s Kit Kat Innovation

Package design system for a new line of Kit Kat flavors.

This year, the Kit Kat brand has added multiple new flavors to their product portfolio after the successful launch of Raspberry Crème. To launch these new flavors in market, our client asked for a package design system that would leverage their well-known equities while bringing news to the package. To celebrate the flavor and grab consumer attention, we used bold colors – each one distinct for its offering – along with celebratory cues and delicious flavor analogues on the right side. These small but impactful design choices telegraph news while maintaining a package design architecture that is easy to navigate and understand.