Big G Jettas Mix

Package design for General Mills & Justin Jefferson partnership.

As huge Justin Jefferson fans, we were beyond excited when General Mills asked us to get in the game and create this special edition package for Jetta’s sweet and tangy signature breakfast cereal. After huddling up we knew we needed to create a design worthy of Justin Jefferson’s massive talent and expressive personality. Keying in on Jefferson’s love of bling we gave the logo a sparkly holographic foil treatment and helped his jewelry pop off the black matte package with hits of gloss and metallic foil. Like Justin, we think this one is a game changer for the cereal aisle.