Hasbro Mouse Trap

Package Redesign

Hasbro was undergoing some product improvements to their classic Mouse Trap game when we received the call to help them with a packaging refresh that would connect with their school-age target. The design still needed to be recognizable as Mouse Trap, but required modernizations through illustration style, character art and color pallet to align with the brands and properties kids are currently engaging with. It was important to show the contraptions as the basis of the game, but the real focus was the visual storytelling of the mice that carried over to the game board. The game takes place in a factory where the players see Riggs, the company cat, creating a plan to catch the mice as they travel through the conveyor belt collecting cheese. It is an invitation for endless discovery and play!