Halo Top Treats

Package Design for Innovation Launch

Summertime just got sweeter. Halo Top has just launched two new products - Keto Pops and Fruit Pops – along with a redesign of their ice cream pops. Bringing the Halo Top branding forward on three unique offerings, all in cartons and living in the same ice cream freezer space, was an opportunity for creative thinking (and disciplined segmentation). Key assets for the brand including the arc of the Halo top logo, the scoop bullseye and upbeat personality were a must on all. From there, we leaned into their differentiating qualities and appetite appeal to tell their unique stories at shelf, be it refreshing, indulgent or comforting.