General Mills America 250

Celebrating 250 years of history with America's favorites.

We’re helping General Mills make the semiquincentennial a little more sensational with a lineup of packaging celebrating America’s 250th birthday. We started by developing an asset guide of celebratory design elements that leaned into a modern nostalgia allowing for a design cohesiveness when we extended the promotional packaging to hundreds of offerings spread across every aisle of the grocery store. We also developed several limited-edition products for Cheerios, Cinnamon Toast Crunch, Betty Crocker and more.