Foxly

Brand identity and package design for cleverly clean health and beauty brand.

Foxly was created to bring more good to the world of health and beauty.
By working directly with innovative farmers and supporting global entrepreneurs that focus on regenerative agriculture and sustainable practices, Foxly is finding thoughtful solutions that benefit people and the planet. To launch this new effort, the team turned to Ultra to help build the brand from the ground up. We started with naming and brand identity, then moved on to developing a vibrant visual system that fit the luxury scents, clean ingredients and environmentally friendly ethos of the brand. From there we designed packaging for soaps, deodorant, scrubs and lotions with an eye toward creating fresh, joyful looks that stand out on shelf and appeal to trend forward Gen Z consumers.