Foster Farms

Frozen Innovation Package Design

After completing a master brand design refresh for Foster Farms’ fresh chicken line in 2018, Ultra Creative got to work extending Foster Farms’ new visual strategy to a wide variety of innovative product launches.

Many of these new offerings were born from consumers’ desire to make the restaurant-style meals they crave at home while the pandemic kept them from eating out. We partnered with Foster Farms throughout research to test design options that ensured each package was trend forward and resonated with the intended consumer.