Bussin Birria

Branding, visual strategy & retail design for a new taco restaurant at Mall of America.

After just one taste we knew that these killer tacos needed some killer branding. Starting from scratch we cooked up a brand design for this new taco restaurant inspired by street art, food truck culture and the team responsible for bringing these incredible recipes to life. After delivering the core brand logo as well asthe look and color palette for the brand, we then expanded to designing the restaurant’s colorful store front which included a playful wall of original illustrations that embody the essence of the Bussin Birria ethos as well asa menu of icons and vignettes for use in POS, marketing and social media.