2018 Food Trends


Ultra has a passion for bringing brand stories to life, especially when it involves food. This is our 6th annual food trends report, featuring ten trends with a lot of momentum in the packaged food space. We draw our information from multiple sources: conducting store audits; attending the big food conferences like the Fancy Food Show and Natural Products Expo; reading and following Mintel, NPD, J. Walter Thompson & the Innovation Group, and Cassandra Daily. We consume food news anywhere we can get it: blogs, websites, podcasts, magazines and social media influencers. You can read this year's report here. If you'd like a hard copy, we'd be more than happy to mail you one. Drop us a line at info [at] ultracreative [dot] com. Enjoy!