Biolyte®

Rebranding, Package Design & Copywriting
for Premium Electrolyte Supplement

BIOLYTE® has changed the hydration game – for good! Their revolutionary IV in a Bottle® is widely considered the most powerful hydration solution you can get without a prescription. It’s an impactful product story their bottle needed to help tell on shelf.

With benefits like 6.5x more electrolytes than you’d get in any other sports drink and formulated by a physician, the brand hierarchy was repositioned to first establish the brand as BIOLYTE® and then underscore their widely used tagline benefit of “IV in a Bottle.” In a sea of perceived product sameness, the bottle now quickly educates key differentiators like relief from cramps, tiredness and upset stomach. The emoji faces support a brand persona that balances out the seriousness of the benefits.

The bright color palette is grounded in the BIOLYTE® blue to create a strong portfolio presence when retailed together. Distinctive color cues highlight flavor variety for instant consumer shoppability. The overarching brand design system connects the ready-to-drink bottles and powder packs no matter the placement in store or disruption amongst competitors. It was a pleasure to support (or bring to LYTE) a family-owned brand whose passion comes through in all they do.