Big G Training Camp Year 2

Package Design, POS and Campaign Guide

Building off the success of the first year of Big G’s Training Camp campaign, General Mills was looking to score even more points with three of the biggest names in the game, Justin Jefferson, Ja’Marr Chase, and Amon-Ra St. Brown. Year two was all about celebrations, so we worked with the athletes to develop cereal versions of their signature touchdown dances which we featured in on-pack takeovers. Along with the dances, we created fun new game day poses for our cereal characters and themed uniforms for each brand.