Monster Cereal x Jim Henson 70th Anniversary

Package Design, Photo Art Direction & Illustration

To celebrate the extraordinary 70-year legacy of the Jim Henson Company, General Mills partnered with Jim Henson’s Creature Shop to pay tribute to the man who changed the way the world sees monsters by turning Count Chocula, Frankenberry and Boo into real life puppets. Ultra Creative was honored to be a part of the process from the beginning, working with the Jim Henson Company to capture the joy and delight of our fuzzy friends on pack and helping tell the Henson story with a unique retrospective of Jim Henson’s creations on the back of each box. We also designed an exclusive fuzzy felt Frankenberry package that highlights Frank’s softer side…literally.